With a multi-channel approach to sales, the brand can reach customers in many places. If you already run a Shopify store, emulating a marketplace like eBay can improve sales for your customers. This is because you appear in the search results where your target customers already appear.
If eBay is a good fit for your product, consider adding a sales channel to the mix. First, learn how to connect your Shopify store to your eBay account to customize your products and manage your eBay orders efficiently with Shopify.
Benefits Of eBay
Ebay is a global marketplace. Having an account can increase sales and increase your shopify store traffic. eBay is best for Shopify users because:
- It helps you reach other stores. There are over 135 million eBay buyers worldwide. Entering the market can be overwhelming.
- It offers a global reputation. Using a company with a global presence and huge advertising budget means they do a lot of marketing for you.
- The offers a low entry point. eBay wants you on their site. The more inventory, the more choice customers have. To do this, the first position is made automatic, so you don’t have to do much to start selling.
- This is good news for brands looking to test the eBay waters without making a big commitment.
Benefits Of Shopify
While eBay is great for reaching a large audience, owning your own store is the best way to gain loyalty and increase lifetime value.
Voluntary
Creating a better customer experience. You can create a store that will really appeal to your customers. With all online stores, you can determine what a customer sees from the moment they land on your website until (hopefully) they check out. You can choose how they navigate the customer journey, the products offered, and more.
Reduces dependence on other companies
If you only sell on eBay, your business is completely dependent on another company. Who knows what eBay business decisions will be made in the future or how industry changes will affect their brands. With your own business, you protect yourself from decisions and changes that are out of your control.
Makes Branding Easy
By creating a strong, independent online presence, you have more control over how your customers perceive your brand. If you can test the customers in your store, it is not a joke that you will find opportunities with many other sellers, which means that your brand gets the time and space it needs to breathe.
Benefits of Dual Channel Marketing
Combining two channels and adopting an online strategy that sells to both has many benefits. It helps the following:
Creating Different Customers
Even with great savings, some buyers prefer eBay and remain loyal to their chosen marketplace. However, there are customers (who are valuable and long-term) who use a better customer experience in your store. By integrating eBay and Shopify, you can sell on both.
Build Market Value
While most customers will use eBay, Shopify stores with links, well-placed ads and promotions. Just wisely use an eBay account which is an effective and unique marketing tool.
From one place to another manage your channel
By integrating Shopify with eBay, you won’t have to go back. You can combine products and orders, just updating and optimizing your sales manually.
Connecting Your Shopify Store to Your eBay Account
There are many other tools that help you connect your eBay account to your Shopify store. These apps in the Shopify App Store are different from each other, but offer some of the following benefits:
- A combination of inventory and direct selling that fits your Shopify store
- Access to eBay’s global marketplace and unique customers in every region.
- Scheduling of sales and marketing software
- Automation and many downloadable features to save time
- Global marketplace for unique in every region
Top Shopify eBay integration Apps
eBay has removed the Shopify channel, so you can’t add eBay to your Shopify store directly from your store admin.
But fear not, there are many other programs that still allow you to combine the two.
Here is the list of the best ones to consider for your business:
CedCommerce Importer
It allows you to manage your products and eBay listings within Shopify.
Shopify App Rating
4.8 Stars (1000+ reviews)
Features
- Brief description of product integration
- Automatic product integration including shipping and cancellation
- Features Multiple listing
- Ability to add multiple eBay accounts
Price
Free Version
- Views 50 eBay Listings
- Order Link First 10 Orders
Bronze: $29/month
- Up to 500 eBay listings/month
- Provide links for the first 100 orders/month
- Add as many eBay accounts as you want
- Support 2 templates and profiles
- Dedicated Support Team
Silver: $49/month
- Up to 2000 eBay listings/month
- Provide links for the first 500 orders/month
- Support for 5 templates and profiles
- Add as many eBay accounts as you want.
- Dedicated Support Team
Gold: $79/month
- Up to 5000 eBay listings / month
- Provide links for the first 1000 orders / month
- Support templates and 10 profiles
- Add as many eBay accounts as you want to your
- Personal account manager
Shopify Marketplace Connect
Formerly known as Codesto, the app allows you to sell on all online marketplaces, not only on eBay. You can also sell on Amazon and Walmart through Shopify.
It’s free to install and run (up to 50 orders per month), so it’s a great choice if you’re a small seller.
The high price of $ 99 / month is also useful for the big models in the market.
Shopify App Rating
4.5 stars (1,000+ reviews)
Features
- Excellent customer support through live chat
- Supports product listings in all major markets.
- Direct Merchandise Integration, Orders and Merchandise
- Flexible Transactions
- Marketing Channel Built in Currency Converter.
Pricing
Connect Marketplace free to install and free for your first 50 eBay orders per month. After that, the app deducts 1% of every order you place in the market (capped at $99 per month).
eBay Importer by Infoshore
With Infoshore eBay Importer, business owners can quickly import eBay listings into their Shopify store with just a few clicks. From your active eBay account you can download all active listings directly to your Shopify store, including images and styles.
Price
Free up to $59.99 per month based on Shopify subscription.
Features
- Add products and prices between eBay and Shopify channels
- Download all eBay listings in bulk
- Create instructions to download all
- Try free features to test the app risk-free.’
Integrating Shopify with eBay Reach
Using other tools to integrate marketing channels is a great way for online sellers to increase reach and reduce friction. Connecting your Shopify store to eBay channels can simplify the tedious process and give you a complete overview of your business. This means you can spend less time weeding and more time building your brand.